Lynda J. Oswald, "The Law of Marketing"
English | 2010 | ISBN: 1439079242 | 448 pages | PDF | 3,6 MB

Experienced marketing managers know that the law affects marketing activities in a variety of ways. Lynda Oswald's THE LAW OF MARKETING traces a product's life cycle – from development to distribution to promotion to sale – and addresses the particular marketing principles and legal issues associated with each stage.


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