FREE Download : Marketing Strategy, 6 edition

Marketing Strategy, 6 edition by O. C. Ferrell and Michael Hartline
English | 2012 | ISBN: 1285084799 | ISBN-13: 9781285084794 | 347 pages | PDF | 13,3 MB

Thoroughly revised and updated, MARKETING STRATEGY, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies–helping students learn to develop a customer-oriented market strategy and market plan.


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